ELSEVIER

Over the past 10 years, my experience at Elsevier has ranged from end-to-end marketing, customer engagement, and full-funnel acquisition.

Most recently, I had the privilege of working on the 4th generation university project including community building, thought leadership and strategic direction to facilitate commercial 4GU products including SaaS tools and consultancy. In addition, I’ve worked closely with audience and product stakeholders to build the strategy for engineering solutions to facilitate a top of funnel, plus middle of funnel awareness and pipeline generation engine.

https://www.elsevier.com/promotions/engineering-solutions

https://www.elsevier.com/promotions/engineering-village-and-knovel-2026

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When I first started, my role included the full spectrum for the pre-print arm of the Elsevier ecosystem — SSRN.

SSRN provides 1,839,679 preprints and research papers from 2,678,977 in over 69 disciplines.

SSRN is a series of micro-communities within the scholarly research space enabling researchers to create better research, faster. A before peer-review publication site, SSRN is a resource available to scholars everywhere. All for free.

My three major responsibilities include digital outreach, go-to-market communications, and user engagement.

At a Glance

Digital outreach includes persuasive messaging geared toward academic research leaders (university presidents, provosts, faculty department heads, head librarians). I created the promo landing page https://www.elsevier.com/products/ssrn-preprint-services, first look journal marketing, and toolkit to facilitate lead activity into the sales pipeline.

Lead GTM research network launches up to 12 new per year for applied, health, humanities, life, physical, and social sciences disciplines. “FirstLook” marketing alliances with The Lancet, CellPress. https://www.ssrn.com/ssrn/

End-to-end marketing strategy and implementation. Effectively confer with teams outside of local area: research marketing, MPM, sales enablement, STMJ, global research, competitive, digital, life cycle marketing.

Instrumental in creating influencer relationship with best-selling author and podcast host of “Revisionist History”, Malcolm Gladwell.

Initiated thought-leader, Gregg Gordon – MD Knowledge Lifecycle, as Tedx Talk presenter. He was chosen out of 1,500+ candidates to present at 11, May 2019 – “Trust to the Power of One”.

SSRNBlog.com continues to help source content delivery to support ongoing communication efforts facilitating MAUs, paper downloads, and author submissions. SSRN twitter up to 19.7k+ followers and is the main driver to support ongoing organic communication with our SSRN users and the scholarly research community at large. Daily cadence of reliable content pairing to early-stage research is creating strong engagement. 21% increase YOY.

Create new content to educate our users, readers, authors to participate in the open access movement to support better research faster. 14%+ increase in posted early-stage research YOY.

Secured social media influencer - Malcolm Gladwell - 15% organic follower lift on X https://x.com/SSRN

Educational webinars building though leadership and partnership trust